![]() ![]() Designers from different cultural backgrounds bring unique perspectives and design aesthetics, enriching the overall creativity of the industry. Melbourne's digital design industry is highly influenced by the city's multiculturalism and diversity. This collaborative approach leads to the development of well-rounded digital designs that effectively communicate messages and provide optimal user experiences. Design agencies often work closely with developers, marketers, and other professionals to ensure that the final product meets the needs and expectations of both the client and the end-users. ![]() They combine artistic flair with strategic thinking to create designs that not only look good but also serve the functional and business objectives of their clients.Ĭollaboration and cross-disciplinary work are also prominent features of the digital design landscape in Melbourne. Design agencies in the city are renowned for their ability to think outside the box and come up with unique and engaging design solutions. One of the key strengths of Melbourne's digital design industry is its emphasis on creativity and innovation. These professionals are skilled in using design software and tools to create visually appealing and user-friendly digital products and experiences. Notable and highly awarded recent projects include brand identity, placemaking, art curation and signage for the Jackalope Hotel on the Mornington Peninsula, branding, art direction and signage for the Powerhouse, the National Gallery of Australia and Black Star Pastry, as well as signage and wayfinding for Potato Head Bali, K11 Shenzhen and ITC Shanghai.Melbourne's digital design industry encompasses various disciplines, including graphic design, user interface (UI) design, user experience (UX) design, web design, mobile app design, and more. Studio Ongarato has won a range of awards at the annual Australian Graphic Design Association (AGDA) Awards, the AHEAD Awards for hospitality and experience design, the SEGD Global Design Awards for experiential graphic design, the Restaurant and Bar Design Awards, the Australian Book Designers Association Awards, D&AD Awards and the International Society of Typographic Designers (ISTD) Awards. The wayfinding elements include Noongar language messages, layering Indigenous narratives throughout the museum. The solution uses a range of dynamic signage display technologies, such as flip-dots, three-sided prisms and LCD screens to assist in storytelling and to guide visitors through the museum. The Western Australian Museum features a unique wayfinding strategy by Studio Ongarato, with the creative theme of ‘Sample’. The three-dimensional street numbers are both sculptures and signifiers, contributing to a sense of place. The signage, wayfinding and placemaking by Studio Ongarato expresses a narrative of citizenship throughout the space. The 447 Collins precinct in Melbourne is a mixed-use development that includes resi‑dences, a hotel, office space, retail and public spaces. The exhibition’s identity, campaign, titles and publication design reflects the new thinking in museum programming at the Powerhouse. Studio Ongarato’s unifying colour palette reflects the species’ unique vitality and the erasure of nature over time. The Eucalyptusdom exhibition at the Powerhouse Museum in Sydney explored Australia’s cultural history and relationship with the gum tree. Studio Ongararo’s design balances traditional Japanese precision with bold Western flair through elements such as a radial moiré graphic language, curated works from photographer Nobuyoshi Araki, striking colour accents, bespoke uniforms and commissioned sneakers. ![]() The studio also designed work for Kisumé, a Japanese dining experience that breaks conventions: Eastern influences with a contemporary lens. The environmental graphics use a metric grid overlay applied to glass partitions, timber screening and moulded panels to distinguish the labs within the open-plan workspace. The wayfinding system features LED displays suspended in bespoke supports, controlled by custom software for flexibility. Studio Ongarato designed a comprehensive signage and environmental graphics system based on the concept of ‘Testing Grounds’ for Arup’s new Melbourne headquarters. The studio brings together designers, curators, editors, architects, art directors and craftspeople, who in turn collaborate with leading artists and artisans on a range of projects, predominantly in the realms of hospitality, hotels, property, arts and culture. Now with offices in Hong Kong and the Americas, Studio Ongarato focuses on challenging the conventions of branding, wayfinding and placemaking. Studio Ongarato is a design studio founded in 1993 by creative director Fabio Ongarato and director Ronnen Goren. ![]()
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